The dangers of Ad retargeting - GoFuckYourself.com

$5 submissions · 03-07-2011, 01:33 PM

There's a thin line between retargeting and stalking. Check it out at http://www.askshane.org/traffic-gene...e-stalking.php

Quote:

I?m a big fan of companies knowing general information about me so that I can see better ads as I browse the web. I?m going to see ads anyway, might as well be ones that are interesting.

I?m also fine with retargeting, the strategy of serving me ads based on a site I?ve been to but chose to leave without making a purchase. Offline stores would love to be able to do that.

However, let?s imagine a scenario where an offline store had a sales rep follow you out of the store and start showing up everywhere you went. Starbucks, the grocery store, the driving range, church ? you name it, there he was. Always.

It wouldn?t take long for you to get pretty freaked out.

seeandsee · 03-07-2011, 01:37 PM

they will find your weak spots and then you will click click click

Mutt · 03-07-2011, 01:47 PM

Quote:

Originally Posted by seeandsee

they will find your weak spots and then you will click click click

no i won't - i can proudly say i've never clicked on a mainstream online ad in the 14 years i've been online, they can suck the thoughts out of my brain with some futuristic thought sucker and know exactly what I need or want to buy and i'm still not clicking on a banner or text ad. i know where to find what I want.

MetaMan · 03-07-2011, 01:52 PM

Quote:

Originally Posted by Mutt

no i won't - i can proudly say i've never clicked on a mainstream online ad in the 14 years i've been online, they can suck the thoughts out of my brain with some futuristic thought sucker and know exactly what I need or want to buy and i'm still not clicking on a banner or text ad. i know where to find what I want.

i click on just about every ad i see, text or banner. it helps me build my sites and see what the competition is doing. i will study peoples landing pages all day. a lot of times the major brands pump out millions into testing and do the work for you.

xenigo · 03-07-2011, 01:55 PM

Quote:

Originally Posted by MetaMan

i click on just about every ad i see, text or banner. it helps me build my sites and see what the competition is doing. i will study peoples landing pages all day. a lot of times the major brands pump out millions into testing and do the work for you.

I have the same strategy, although not all day long.

Angry Jew Cat - Banned for Life · 03-07-2011, 02:10 PM

Quote:

Originally Posted by MetaMan

i click on just about every ad i see, text or banner. it helps me build my sites and see what the competition is doing. i will study peoples landing pages all day. a lot of times the major brands pump out millions into testing and do the work for you.

EXACTLY. I am an ad clicking fucking maniac these days. Anything remotely interesting. I want to see what others are pushing and how they are doing it. Especially ads I see REPEATEDLY. It means they are PROFITABLE.

Harmon · 03-07-2011, 02:13 PM

Stop posting links to every website on the internet, douche bag

MetaMan · 03-07-2011, 02:17 PM

Quote:

Originally Posted by xenigo

I have the same strategy, although not all day long.

Well i over embellished a bit

but casual surfing i am always looking at ads. especially since media buy traffic is cheaper than standard search PPC most of the time.

Quote:

Originally Posted by Angry Jew Cat

EXACTLY. I am an ad clicking fucking maniac these days. Anything remotely interesting. I want to see what others are pushing and how they are doing it. Especially ads I see REPEATEDLY. It means they are PROFITABLE.

Yep if i see something new out there i am all over it these days.

dyna mo · 03-07-2011, 02:21 PM

retargeting is cool but needs work. i hate it when i continue seeing ads for shit i was browsing and BOUGHT

Angry Jew Cat - Banned for Life · 03-07-2011, 02:22 PM

If I see Frank Kern's face on my Facebook one more time I am going to lose my fucking shit...

$5 submissions · 03-08-2011, 02:40 PM

Quote:

Originally Posted by dyna mo

retargeting is cool but needs work. i hate it when i continue seeing ads for shit i was browsing and BOUGHT

That's its key weakness right there. Unfortunately, the fix might run afoul of the new DO NOT TRACK legislation/regulation currently in the works in the US

03-07-2011, 01:37 PM	#2
seeandsee Check SIG! Industry Role: Join Date: Mar 2006 Location: Europe (Skype: gojkoas) Posts: 50,945	they will find your weak spots and then you will click click click __________________ BUY MY SIG - 50$/Year Contact here

03-07-2011, 02:13 PM	#7
Harmon ( ͡ʘ╭͜ʖ╮͡ʘ) Industry Role: Join Date: Mar 2004 Posts: 20,006	Stop posting links to every website on the internet, douche bag __________________ [email protected]

03-07-2011, 02:21 PM	#9
dyna mo The People's Post Industry Role: Join Date: Dec 2008 Location: invisible 7-11 Posts: 64,731	retargeting is cool but needs work. i hate it when i continue seeing ads for shit i was browsing and BOUGHT

03-07-2011, 02:22 PM	#10
Angry Jew Cat - Banned for Life (felis madjewicus) Industry Role: Join Date: Jul 2006 Location: In Mom & Dad's Basement Posts: 20,368	If I see Frank Kern's face on my Facebook one more time I am going to lose my fucking shit...