AdultB2B

Joe if you only include 20 scenes it doesn't reflect what caused the financials to be what they are. And nobody in their right minds would buy something with only 20 scenes.

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AdultB2B

As Woj said above, revenue is what counts, everything else is not worth much to the buyer.

Joe, people are giving you the truth here and you're fighting it.

Nobody is saying you can't sell your site. But it's just not going to bring back what you want for it.

I see this all the time with my sellers and I completely understand how you feel. You've put years of hard work and money into the site. You'd like a good return.

I wish I could give you better news. The return isn't going to be what you want.

So you have three choices. 1) See what you can get for it and let it go or 2) Let it dies out or 3) Put some work into it and try to build it back up.

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AdultB2B

That is something you could most certainly negotiate into the deal Joe. Everything is negotiable. That is except for not including the content

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AdultB2B

Joe, others have pretty much said the same thing to you. Many are giving you various versions of the same answer and you have been reluctant to accept it. Again, I understand why.

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Kenny B!

arock sums it up best in his posts. There are many factors when evaluating a site, revenue and content are the main focal points for potential buyers while sweat equity and potential mean very little. Your site earns what it earns because of the existing content, you pull that and there goes that steady income and the value, they go hand in hand.

Unfortunately / fortunately this industry is very unique when it comes to the valuation of smaller companies.

That said, you have more choices than sell for X months or continue cashing checks that dwindle as the site dies out. Hit me up and let's chat

Drop me an email or hit me on Skype

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joepusher

A lot of this whole discussion was a misunderstanding. I was only trying to find out what people think it's worth. If someone thinks it worth enough to buy it for a price that I would accept, then I will sell it. If not, then I'll keep it.

The price that I would accept for just the site would be around 50k, which I realize is about 30% or so higher than the monthly formula range. That would be for the site and content only, and I would need to keep the rights to the brand for anything else like DVDS. The new owner would also have the advantage of the free exposure for brand from the other stuff I do, which will send traffic. The site makes 2,500 every month for years, and I don't pay for any promotion at all.

Ramster

Do not sell for 10-14 months unless you're an idiot. I wouldn't anyway, unless of course you need the money. If not then don't.

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joepusher

I already know. I would never sell it for the 10-14 months thing. I don't doubt that's the price range for most paysites, but I would never sell JoePusher.com for that price.

fitzmulti

Damn, you could have just bumped your old thread instead of starting up a new one in the wrong forum anyway...
Good luck though, it seems from the assorted posts you want a lot more than people are offering.

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joepusher

Yeah, you are right. I didn't even think about it till after. I'm not really used to coming on this site that much.

AdultKing

It seems to me that the OP is just looking for the answer he wants to hear and is ignoring all commercial reality.

Nobody is going to feel as emotional about this site as you joepusher. Everyone else who would consider buying will be asking themselves how much return they can get out of an investment in the site.

Personally I think that if you were offered 10 months revenue then you should take the money and run, or alternatively just maintain everything and let the cheques roll in until it dies.

You said 30k was too low, but look at it from a business perspective. A buyer has 30k, he can buy your site and might get that back in 12 months. Someone else has 30k, he can put that in a term deposit and get 4.6% on that money guaranteed. As an investor what would you do ?

Unfortunately for you the price you will get is what the market will bear and having a look at the site I think 30k would be generous.

See Cig

if someone offered you 30k for that site and you didnt pocket the cash and run as fast as you could...

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thumbuilderic

Speaking specifically to this, the way I see it is that the revenue it generates is probably the top priority. If a Wordpress site can generate the same revenue as your site, that's not always the worst thing in the world because Wordpress is universally understood. I could hire virtually anyone to work with the platform.

rsc

Some years back, you needed a small degree of skill, the money to buy camera equipment plus the knowledge to use said equipment and the editing software which was more complicated to use.

None of that is needed now and the problem you will have in the market today is that the entry level bar is almost non existent and anyone with a cellphone, tablet or very cheap HD camera can be a porn producer or wannabe porn star so the mass of content out there now overwhelming.

Unless you have VERY unique content, exclusive content these days is nothing to shout about and people are just not buying - unless it's very cheap.
Years ago on this board there were plenty of threads about content for sale with plenty of willing buyers but now there is very little.

The supply has vastly outnumbered the demand so getting what you want for it will be a tough slog.

Good luck with it anyway.

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joepusher

I'm not trying to turn this into an argument. I'm reading everything and trying to learn as much as possible. I didn't realize that it was such a buyers market.

I have a question though. If you can't answer it, then maybe someone else can.

What would my site be worth if there was zero revenue. For example, what if I was selling just the domain, design, and over 250 custom made scenes, but zero $$ coming in? Would we just refer to the "monthly formula" and come to the price of zero?

Besides that, since it is such a buyers market, maybe I should be looking for sites and content to buy. Do you know of any sites like mine that I could buy?

The site must meet this criteria below for me to purchase it.

High end design with streaming, pay-per-download, and live webcam.

It must be an active paysite, with revenue of at least $2,500 per month.

There must be at least 250 hardcore scenes all filmed by the same director specifically for the website. These scenes cannot be licensed out anywhere else on the internet. The scenes must also be in English and filmed in the U.S., and not Brazil, Columbia, Poland, or anything like that.

I'm willing to pay 30k for a site like that if you know of one.

signupdamnit

Pretty good rule of thumb for selling something in adult in 2014:

Take what you think it is honestly worth and divide by 3. That is the price it will sell for.

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Stephen

You answered your own question: "zero"

While someone (else) may fall in love with it and give you what you want, it's unlikely...

What's more likely is that someone would like your content enough to want to purchase it, but the return would be pennies on the dollar of production cost.

The domain? I bet BobPusher.com or CarlPusher.com or whatever is available, so, zip on that, even if someone wanted to continue the "pusher" theme. You'll object to that and go on about your "brand" but a brand is only as good as the number of people who know it and the money it generates -- cut the revenue and the brand is worthless beyond being a nostalgic memory for the founder.

Designs (even great ones) are a dime a dozen these days, facing similar supply/demand pressures as content sellers. For a few hundred bucks a new owner could get a new responsive site built exactly the way he wanted.

What you have, as is, is a turnkey business for someone who is willing to immediately pay more than what you would get by letting it autopilot. Without the revenue stream (the full package), you have a hobby that someone isn't going to pay you for just because you're bored of it.

Take a look at this thread for additional perspective: https://gfy.com/showthread.php?t=1135002

But you're right that now is a great time to be buying up adult websites if that's how you want to spend (I did not say "invest") your money...

Of course, everyone's mileage will vary

joepusher

So are there any sites that you know of with a lot content, but just without any revenue, that are available for the price of zero? If what you're saying is true, then there should be some sites selling for zero. Where are they?

Sly

What is the best offer you have gotten so far?

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joepusher

around 30. looking for more like double that at least. if not, then I'll just keep messing with it. maybe I'll even get the revenue up higher in the meantime.

TFCash

Without knowing how your business model works it's tough to say with 100% accuracy. But I would think that if you picked up some non-exclusive HD material, maybe keep it on a different domain so as to keep joepusher what the members expect. That you could double sales pretty quickly. If you had $3k to $4k, you could get 500 to 600 scenes letting you put half up to start, and then updates for a year. Not all of that would be pov style of course, but you can keep it pretty amateurish looking, and your current customer base should be good with it. You've spent all this time building the brand, why would you even want to sell for $60K ??

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joepusher

Yeah, I thought about doing something like that, as far as buying a bunch of content and making some other sites to make my affiliate program bigger, but the part I'm not sure about is what do you mean that I would "double sales pretty quickly"? In other words, how would I get more traffic just because I added more sites to my program?

Stephen

Where are they is the question. The answer is "gone" -- dropped from the net when the owners couldn't get the price they wanted or for some other reason. You only need to click around a few TGPs for examples, or I'll point to what was once the biggest, most profitable company in online adult: www.maxcash.com

There are a lot of sites that are waaay overvalued by their owners, but whose value is zero

The real value of your site is what someone else is willing to pay for it, not what you think it's worth

Good luck with finding a buyer

TFCash

Joe -

Let's say that I bought joepusher from you. I'd get new scenes in the pipeline for the next 180 days, 12 scenes @ $350 = $4200. Then I'd pickup a few domains, one for amateur, maybe one that focuses on party-scene/mardi-gras type content, and then an interracial site. 400 scenes for each new site, half to start, the other half for updates every other day for a year = $5,000. Designs and site prep for the 3 sites would end up being maybe another $3000.

Then the push begins, all previous members get a series of emails talking about the new sites. I would assume that you have a fairly healthy email list of members since you've been around for a while

All the affiliate base would be emailed to get them going sending new traffic our way.

The new sites would be a bit different from JP in the sense that I would allow downloads since the content is not exclusive. So that helps with members and the review sites! I'd also add some picture zip sets for those guys that still like pictures! I might even look at letting the newest 12 or so videos on JP to be downloaded, that way you only have a small amount of your content being downloaded and if they want the older stuff they have to buy credits for it. Without seeing the inside of your site, I'd look at what features might need to be added i.e. members favorites, the ability to add comments, things that the review sites give points for in order to get higher on the list. You may all these features, but I assume that most sites have some room for improvment

I'd roll out the new sites, one every 45 days or so. So you have 3 times to email your list over the next 6 months. We now have the exclusivity that JP brings to the table, but also have daily updates. 4 times the amount of the content to offer the paying member to keep them around longer! Affiliates have a better selection to send their traffic too, it's still in the same general area as JP but a bit broader and hopefully catches more surfers!

So your looking at an additional $8000 of investment back into your site, but with longer retention to the site, better traffic coming from the review sites, and added affiliate traffic. I don't see why you wouldn't at least double in size over the next 6 to 8 month. Of course your going to be going "balls to the wall" for the next 6 months to get this all on-line, and maybe that's what your looking to get away from

I just think that with all the work that you've put into your site, it's silly to let it go unless your just tired of it. And if that's the case, then $30k is a pretty respectable number in these times for someone to offer you, and you should really think hard about whether you want to just let JP fade into the sunset and milk it for all it's worth as it goes.

T.

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joepusher

Thanks. Are that many scenes really needed? Isn't 1 update per week on each site enough? Do you need to do that many updates to keep members, because it's just cheap non-exclusive content?

fitzmulti

Best plan on messing with it...work it, make it viable, increase the revenue, add new scenes...because in this buyers market, if you said "nah" to 30K, that may be about as good as you'll get...and honestly, I am surprised at that offer.

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fitzmulti

Well, that, and also to be competitive w/ mega-members area type sites, like Brazzers, TeamSkeet, Reality Kings, etc....when you join one of their sites, you get ALL of their sites...I have a similar thing with my affiliate program, but of course, I am NOWHERE near even close to those guys...just using that as an example for you.

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TFCash

I don't know your customer base, but going from my experience with TF, yes!!

More scenes inside means longer membership renewal. Look at it this way, we get customers to sign-up because they see one hot girl that they have to see more of, if I want to keep them as a customer I have to have more of the same inside to keep them paying to stay

As for the updates, I found that daily updates keeps them and the review sites really happy. We don't add movies everyday, that's why you should start to add pics also. Gives you a cheap update option that believe it or not, there are still a lot of customers that like the pics. When your shooting girls, just take along the camera and shoot 40 or 50 pics so you can get maybe 20 to 25 that can be put up after the video goes on-line. Many of the non-exclusive deals that I've been buying include photo-sets when you get the video, so its really a no-brainer to use them as content

If you update JP every other week with new stuff, and then add something to the 3 bonus sites every few days. Mon, Wed and Friday for amateur site. Tue Thru and Sat for the interracial site, and Sun and Wed for the party site. That way your making updates everyday to your network.

just my

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fuzebox

Shap once posted something I liked. He said that the member should get the impression when they first log in that the members area never seems to end. You don't want them to feel like they're getting a limited amount of content.

Shap

Thanks

Shap

As was mentioned probably 6 to 12 month multiple on what you are making.

joepusher

That's cool. Thanks for the advice. I'll just have to keep it unless someone offers a lot more than that.

http://www.JoePusher.com

Far-L

My GFY Bullshit-o-meter broke on this thread.

Seems the mix of truth and pure bs was more than it could handle. I am going to have to get it repaired and re-calibrated.

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joepusher

That all makes sense. Thanks for all the tips.

http://www.JoePusher.com

Far-L

Great advice, if you plan on spending more than the site currently generates per month on worthwhile content.

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shimmy2

i remember seeing joe pusher ads on backpage in the escort category, it was quite clever marketing idea.

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joepusher

I'm trying to follow what you're saying.

The other guy was suggesting to spend a few grand to set up some more sites as part of my program, with enough content to stretch it out for a year or two. How does that relate to 1 single month of revenue? Is that another formula?

I'm not saying that it's right or wrong. I just really don't understand what you meant.

http://www.JoePusher.com

ezgirl

Yep. Best post on this thread.

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joepusher

I used to get a lot of signups from that, but then backpage started tripping and saying that I had to put the ads in the "website and phone sex" category which doesn't get any traffic. The escort section gets all the traffic.

Young

Thank God I wasn't here to take your advice when my house sat on the market for 7 months. I was ready to dump the thing based on "simple business acumen." 2 weeks before I did the right buyer came along and I kept the $100k I was going to take a bath on.

There's a right buyer for everything.

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joepusher

Do you still got the 100k? Want to buy a website?

http://JoePusher.com

Far-L

I guess I am saying that deciding to invest a lot of money into new content and potentially new sites to create a multi-site all access pass type deal seems like a great way to dig yourself into a big hole when you aren't happy with the money you are currently making insofar as you are looking to sell the site you have.

I am also saying that investing in more content only makes sense if you have the traffic conversions to support it because you can update everyday and it won't matter a bit if the traffic is not converting in the first place.

And I think buying super cheap "filler" content that is already whore'd out won't do much since surfers see that stuff anywhere and everywhere; whereas, paying for decent, exclusive content to provide enough updates is an expensive proposition. We are super cheap when it comes to paying for content and it still costs a fortune to maintain our daily updates. Seen a lot of companies go under trying to play that game.

Finally, I think the advice you like to hear should be discounted greatly and the advice you don't want to hear can often profit you more. When it comes to business advice of this nature I would ask for credentials, references, and examples. GFY has a lot of opinions but very few experts.

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Markul

Good for you. But that situation has little to do with this. You cannot compare a house sale with an adult website sale for so many very obvious reasons.

joepusher

I don't think that the person was saying that he thinks that websites are like houses.

I think he's referring to the basic idea that sometimes you can wait for the right buyer to come along for something that you are selling. He was just using sale of his house as an example.

It doesn't mean that it's guaranteed to happen. It just means that it could happen.

http://www.JoePusher.com

arock10

Why do you keep writing your site name it the posts

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ottopottomouse

When he's added 100 links the asking price is going to triple.

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joepusher

Just to have the link so any potential buyers can click. Why what's up?

CurrentlySober

Why not just put in your sig? Job done!

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joepusher

where do I do that at? I'm not really used to coming on here that much until now. I don't have 20,000 posts.