Business What would it take for you to promote HUSTLER again? - Page 2 - GoFuckYourself.com

SpicyM · 05-13-2017, 11:41 AM

Quote:

Originally Posted by Paul Markham

Sticking a new label on an old site isn't going to cut it.

True, they need to bring a fresh new style of their content, top class girls and make it different to the others.

Barry-xlovecam · 05-13-2017, 11:53 AM

Quote:

Originally Posted by Paul Markham

Sticking a new label on an old site isn't going to cut it.

That is not what that means ... you do comprehend that?

The Porn Nerd · 05-13-2017, 12:04 PM

Quote:

Originally Posted by TheSquealer

any failing company that leads with "how can we make you happy" is openly admitting to having no clue what the market needs, what the market wants and certainly has no intention whatsoever of being innovative and ahead of the competition. it's basically you, reading your own eulogy as a company.

your goal should be ahead of the curve and leading, not openly bragging about being behind with no hope of ever leading and then relying on others to tell you where you've fallen short, just so you can hope to get back to mediocre.

there are many many many people who have made more money online in this biz by people sitting alone, quietly behind a keyword in a dimly lit room working 18hr days for a couple years than you guys have made since day 1.
you guys have nothing to offer anyone... .that 100 other programs can't offer. your brand faded with the death of magazines.

online, you are officially a non-entity.... because you couldn't see the obvious pending demise of your business.

Spot on! (And no, I am not saying I make more than Hustler does, that would be absurd. BUT after doing this for eight years+ I have generated millions of dollars in revenue.)

Hustler Holly: The FIRST thing Hustler needs to do is get "up to speed" with marketing porn in 2017. That means better tours, better presentation, something unique and intriguing and, most of all, consistency. Get your Affiliate Program under control, re-design and A-B test your tours, think about shooting content that is closer in quality to X-Art, Babes, Blacked, etc. Hustler has the resources to shoot this kind of content, and shoot it well....

But maybe it's all pointless since maybe Larry Flynt was the only true "visionary" at Hustler and since he's not running the ship anymore what's left are industry 'veterans' who only know how to sell the same old shit.

Paul Markham: Content content blah blah content. Sigh.

Paul Markham · 05-14-2017, 02:05 AM

Quote:

Originally Posted by Barry-xlovecam

That is not what that means ... you do comprehend that?

So give us more than a lazy soundbite. How should they rebrand?

Paul Markham · 05-14-2017, 02:28 AM

Quote:

Originally Posted by The Porn Nerd

Paul Markham: Content content blah blah content. Sigh.

So you think that redesigning crap makes it look better. So redesign your sites.

Customers are far too wise these days to be fooled by a new design on old stale content that's similar to everyone else. Even having the Brand name of Hustler proves that branding, marketing, Affiliate Program, re-design and A-B tests won't cut it.

You are right about getting the content up to the quality other leading sites offer. My point is the costs of doing that. As you know nothing about production leave it to me to educate you.

The Porn Nerd · 05-14-2017, 08:18 AM

Quote:

Originally Posted by Paul Markham

So you think that redesigning crap makes it look better. So redesign your sites.

Customers are far too wise these days to be fooled by a new design on old stale content that's similar to everyone else. Even having the Brand name of Hustler proves that branding, marketing, Affiliate Program, re-design and A-B tests won't cut it.

You are right about getting the content up to the quality other leading sites offer. My point is the costs of doing that. As you know nothing about production leave it to me to educate you.

Paul, I wouldn't let you "educate me" about anything other than relocating to the Czech Republic.

And I know the cost of production. Hustler should be able to afford ANY production cost, right? Hustler has resources most of us could never dream of having. It has to do with style, direction, focus and good ideas.

Of course, trying to 're-brand' an old school brand in 2017 is no easy feat.

Barry-xlovecam · 05-14-2017, 09:20 AM

Not every question deserves an answer Paul.
Furthermore, I am not not presumptuous enough to tell someone tactically how to run their business.

Why isn't IBM a leading brand today -- their "content" is updated?

Brand is not a business name or a logo.

JesseQuinn · 05-14-2017, 03:27 PM

Quote:

Originally Posted by Barry-xlovecam

That is not what that means ... you do comprehend that?

pretty sure everyone who isn't PM understood what you meant, he just likes responding with retorts he thinks are gotchas that serve to underscore the argument he's trying to rebut

like using to a/b testing so you only have to check your traffic and sales stats one a year =)

I just skip over his posts, can't risk missing all the sage advice on cams that I'd be deprived of if I put him on block

but yeah, as you and others have pointed out above, unlike one of the banners on the hustlercash site states; Hustler isn't a "brand that sells itself". at least not anymore.

it's simply not all that relevant to a younger generation of porn viewers, or anyone immersed in online porn in 2017.

the quality of the content and importance that Hustler places on that content in terms of branding and sales strategies and choices in production are all causes and a symptoms of that problem, different elements of the problem absolutely, but also absolutely linked to one another

anyways, setting aside the irrelevant ramblings this is a really cool thread

Paul Markham · 05-15-2017, 01:36 AM

Quote:

Originally Posted by The Porn Nerd

Paul, I wouldn't let you "educate me" about anything other than relocating to the Czech Republic.

And I know the cost of production. Hustler should be able to afford ANY production cost, right? Hustler has resources most of us could never dream of having. It has to do with style, direction, focus and good ideas.

Of course, trying to 're-brand' an old school brand in 2017 is no easy feat.

The idea Hustler can afford any production costs is delusional. Unless you want them to fund production and make a loss.

Barry, just saying rebrand was a pointless post. The OP asked what it would take. Rebranding could end up with worse profit margins.

Paul Markham · 05-15-2017, 01:57 AM

Quote:

Originally Posted by JesseQuinn

but yeah, as you and others have pointed out above, unlike one of the banners on the hustlercash site states; Hustler isn't a "brand that sells itself". at least not anymore.

it's simply not all that relevant to a younger generation of porn viewers, or anyone immersed in online porn in 2017.

the quality of the content and importance that Hustler places on that content in terms of branding and sales strategies and choices in production are all causes and a symptoms of that problem, different elements of the problem absolutely, but also absolutely linked to one another

anyways, setting aside the irrelevant ramblings this is a really cool thread

Hustler built its brand on content that was the best in its sector. This was done 20 years ago, it has no brand with the younger market. They have grown up on seeing free samples and making a judgement from that. It's simply not all that relevant to a younger generation of porn viewers, or anyone immersed in online porn in 2017.

To win them back is going to be expensive. It can't be done by producing the level of porn most good sites produce, good but not great. They will just be another site doing OK content and in a market where samples are what converts surfers. Samples have to be top drawer to establish a brand.

Can Hustler afford to spend more than what they spend now to change enough of their samples to affect the way surfers think about their content?

Maybe wiser people than me can tell us what's exception about these videos.

https://www.pornhub.com/view_video.p...wkey=443772326

https://www.pornhub.com/view_video.p...wkey=460465677

To establish a Brand. The product needs to different enough to make the consumer care about the brand name. Not see it as another can on a shelf stuffed full of cans.

Paul Markham · 05-15-2017, 02:52 AM

Let's try some maths.

What do they now spend on content?

How much extra do they need to spend on content?

How many extra sign-ups are needed to warrant the extra spend given the amount of their turnover is allocated to content?

If the average now is $3,000 for a BG scene and they need to increase that by an extra $1,000. And the amount allocated to content is 10%. The need 333.3 extra sign ups from one scene, 666.6 from two scenes, 999.9 from three scenes.

To establish a brand what would be enough new better content? Maybe 100 scenes. Now do the maths.

They might be spending more or less, might need to increase it by more or less and might be spending more or less on content. Play with the numbers, but the theory is right.

Brent 3dSexCash · 05-15-2017, 03:10 AM

Hustler adult is purely used for branding. I doubt Larry cares much about it given how well his other businesses are doing (namely casinos).

Pseudonymous · 05-15-2017, 04:03 AM

Quote:

Originally Posted by Paul Markham

The title of the thread is " Business What would it take for you to promote HUSTLER again?" And my poin t is with all the better ratios, better tools, more free content, etc, amount to nothing these days if when the surfer doesn't land on the samples they see something worth spending $1 a day on. And that we know is why most sites are lucky to convert 1-10,000 of surfers who see samples. They have to see something that's in their opinion is better than what every other producer can produce, at the time they're surfing. And that's not done by shooting content for the same price as everyone else.

Your approach is aimed at how little it can be shot for, mine is aimed at how great it can be shot to support a premium brand like Hustler.

Agree. So those affiliates have to accept promoting the same old stuff that converts no better than the rest or taking less in % for something that's easier to sell.

I brought up that you don't need to spend more on content to produce a higher quality than they are shooting right now, i brought this up due to the fact if theyre working with an internal budget or there is other reasoning. I agree with what you are suggesting but i brought up that there is no excuse for the quality they are offering, or for anybody to offer such quality because they could very well much produce better content within the same budget. Is this my suggestion, of course not. I would suggest upping the budget and taking full advantage of being Hustler (capital/connections within adult). Companies set internal budgets, whether those are correct or not, i was telling them its very much possible to work within that budget in order to show proof of concept

Pseudonymous · 05-15-2017, 04:06 AM

Quote:

Originally Posted by Paul Markham

Let's try some maths.

What do they now spend on content?

How much extra do they need to spend on content?

How many extra sign-ups are needed to warrant the extra spend given the amount of their turnover is allocated to content?

If the average now is $3,000 for a BG scene and they need to increase that by an extra $1,000. And the amount allocated to content is 10%. The need 333.3 extra sign ups from one scene, 666.6 from two scenes, 999.9 from three scenes.

To establish a brand what would be enough new better content? Maybe 100 scenes. Now do the maths.

They might be spending more or less, might need to increase it by more or less and might be spending more or less on content. Play with the numbers, but the theory is right.

They do not need to spend more. They just have to do things differently. Better producers aren't better because they spend more. I am not sure why you are not getting that. Hustler can obtain better producers at the same rate. End of story.

I have no idea why you responded with

Quote:

Once everyone else can do it, it's the norm and not special.

Quote:

Once you bring it down to the common denominator, it's no longer a premium brand.

When i brought up the fact that you can create better content at the same price by choosing better producers and a way to get better production out of them. (by using a production team and creating a relationship with them and being able to up their pay or ownership percents in their product, etc etc)

I am not sure whether you believe adult producers are maxing out what their equipment can do or where your logic comes from but pro equipment is pro equipment. Just because these other companies are using it as well, doesn't mean you cannot create better porn content. Production, like painting, is an art. It doesn't cost more to produce better. There are exceptions if we're talking a vast difference in equipment but everybody is using equipment in the same top tier right now. There is nothing out there that will give you a significant advantage

Pseudonymous · 05-15-2017, 04:19 AM

Quote:

Originally Posted by TheSquealer

any failing company that leads with "how can we make you happy" is openly admitting to having no clue what the market needs, what the market wants and certainly has no intention whatsoever of being innovative and ahead of the competition. it's basically you, reading your own eulogy as a company.

To play devils advocate, there are several reasons to ask such questions, that might not be quite as obvious as what you are suggesting

They could already be working on the ideas and want to show their superiors that they are infact working on things that people want. Not everybody within a company knows what needs to be done, its typically up to the person in charge of that position that develops these ideas.

It could be to show the forum/affiliates that they are infact making changes and listening to affiliates again (most likely scenario), basically purely PR. For all anybody knows, they aren't changing anything but they got the views and branding from this thread. Marketing is marketing, it took her less than 1 minute to create this thread. ROI is good ;)

Playing the odds, a long shot to find a creative idea they didn't think of, the more information that you seek out, the more likely you will come acrosss something you do not know, whether you are very good at your job or not, theres always ways to improve

However you could be entirely right

Still find it hard to believe that they are actually making significant enough changes to impact affiliates, however, like i said, i hope they do!

TrafficRush · 05-15-2017, 05:23 AM

If you get me a new Civic TypeR or GTR i'll send you traffic daily for the next 5 years ;)

"Joking"

Paul Markham · 05-15-2017, 05:45 AM

Quote:

Originally Posted by Pseudonymous

I brought up that you don't need to spend more on content to produce a higher quality than they are shooting right now, i brought this up due to the fact if theyre working with an internal budget or there is other reasoning. I agree with what you are suggesting but i brought up that there is no excuse for the quality they are offering, or for anybody to offer such quality because they could very well much produce better content within the same budget. Is this my suggestion, of course not. I would suggest upping the budget and taking full advantage of being Hustler (capital/connections within adult). Companies set internal budgets, whether those are correct or not, i was telling them its very much possible to work within that budget in order to show proof of concept

How much do they spend now on a B/G scene and what do you think would make it higher quality?

Paul Markham · 05-15-2017, 06:00 AM

Quote:

Originally Posted by Pseudonymous

They do not need to spend more. They just have to do things differently. Better producers aren't better because they spend more. I am not sure why you are not getting that. Hustler can obtain better producers at the same rate. End of story.

How much do they spend now on a B/G scene and what do you think would make it higher quality?

Better producers cost more because other people will pay them more.

Quote:

When i brought up the fact that you can create better content at the same price by choosing better producers and a way to get better production out of them. (by using a production team and creating a relationship with them and being able to up their pay or ownership percents in their product, etc etc)

I am not sure whether you believe adult producers are maxing out what their equipment can do or where your logic comes from but pro equipment is pro equipment. Just because these other companies are using it as well, doesn't mean you cannot create better porn content. Production, like painting, is an art. It doesn't cost more to produce better. There are exceptions if we're talking a vast difference in equipment but everybody is using equipment in the same top tier right now. There is nothing out there that will give you a significant advantage

Better porn has little to do with the equipment used.

Here's what I think makes porn better.

The best producers. That means paying them what others will.
A better location. This can be luxurious villas or sun-drenched beaches, etc.
First time models and the best models. They charge more.
For hardcore maximum two scenes a day, girls put in poor to bad performances if overworked.
Sound technician.
Lighting technician this would include someone using a "Pussy Light" as someone shoots the video.
Two cameramen.
Editing. Even down to removing the clicks of high heels on a hard floor. which detract from consumers pleasure unless needed in the scene.

The most important part is to get models to put something into the scene that raises the porn to a higher level. The best camera and best use of it capturing a cookie cutter performance are put to shame by two models going for it when captured on a mobile phone.

AndyA · 05-15-2017, 07:05 AM

Hustler is a great name and an honest company so I would say a BIG promotion for the introduction of the new Hustler
$50 per signup on all signups including trials
then take them back to 60% / 40%

and adding VR is a good idea;-)

Holly Lez! · 05-15-2017, 09:37 AM

Thanks again guys!

TheSquealer · 05-15-2017, 10:38 AM

Quote:

Originally Posted by Pseudonymous

To play devils advocate, there are several reasons to ask such questions, that might not be quite as obvious as what you are suggesting

To paraphrase Steve Jobs... "by the time people understand what they want, its too late to develop and bring that product to a dynamic and ever changing market. People don't generally know what they want until they see it. We don't meet demand. We create demand through innovation."

My point was simply that this thread is to basically ask the market - "you've abandoned us, now what??"

This very thread exemplifies why they are in the position they are in.

Thumbing your nose at the government, seeking out and fighting court battles for PR and being generally offensive by attacking religious personalities was a decent strategy to a first to market niche publisher in 1979.

Today, it's what every other teenage asshole on the planet with a slutty girlfriend and a phone camera is doing. This is what they clearly don't understand.

Seriously.... does a competent affiliate program need to ask what tools are needed.... ask what payouts people want, ask how they want to be paid etc etc? That's a question made under the guise of being responsive to the market but that also acknowledges with no uncertainty that they have no understanding of the market at all.

No great affiliate program which endured any real amount of time had "great tools". They had very basic tracking, with truly innovative, creative and unique and exclusive content.

No enduring, successful business ever starts with "tell us what you want and we'll get that for you". They're too busy 'wowing' people with innovation, creativity and great execution.

TheSquealer · 05-15-2017, 10:43 AM

And by the way, who gives a shit how long someone has been around? KB was around for a long time too. His brother, Darren the "consultant" was around for a long time. Tons of has beens were around for a long time.

I'm sure every officer on the Titanic was around for a long time and had a very nice note regarding that inscribed on their head stones... being around for a long time and still being lost as to what to do next, is not so great for a career or as an example of great judgement.

The Porn Nerd · 05-15-2017, 11:17 AM

Quote:

Originally Posted by TheSquealer

And by the way, who gives a shit how long someone has been around? KB was around for a long time too. His brother, Darren the "consultant" was around for a long time. Tons of has beens were around for a long time.

I'm sure every officer on the Titanic was around for a long time and had a very nice note regarding that inscribed on their head stones... being around for a long time and still being lost as to what to do next, is not so great for a career or as an example of great judgement.

Look at all the Old School brands like Playboy, Penthouse, Hustler, Oui.....(Is 'Oui' still around?). They are all struggling. And, as Paul Markham typifies with every one of his 'educational' posts, marketing and branding knowledge from the 20th Century and print media does not translate well to today's new realities.

Simply saying "shoot great, compelling, unique content" is not the key. There is a LOT of great content being shot today. No, it's how you SELL the content that is most important TODAY in 2017.

Of course you need something of quality to sell (or something amateur but unique). But it goes way, way beyond just having compelling content. Also, let's remember we need to re-adjust expectations in 2017. Hustler will never, ever dominate online porn, or even be a major player. Hustler can (and should) get its' online sales in par with other competitors in the market but they will never be "Hustler" again without some wild innovation. The best they can do is what other successful online brands are doing - and that's nothing compared to how well Hustler used to do back in the Paul Markham century.

TheSquealer · 05-15-2017, 12:51 PM

Quote:

Originally Posted by The Porn Nerd

Simply saying "shoot great, compelling, unique content" is not the key. There is a LOT of great content being shot today. No, it's how you SELL the content that is most important TODAY in 2017.

What you said reminds me of AEBN.net.... on one hand bragging about spending 8 figures a month on media buys.... WHILE AT THE SAME TIME, streaming on Real Player and .WMV files both requiring downloads at the time... their solution for the future? The fucking brain trust in N Carolina came up with that stupid ass masturbator (Real Touch) which i heard from employees cost many millions to develop and produce.... all to do what? Sell more EXPENSIVE access to the same shitty video on demand service, using the same shitty videos and still using streaming technology from the previous decade.

Where is AEBN right now??? Who knows...

This business if full of "right place, right time" jerkoffs that should have never made a penny who want to talk about what they did.

Imagine Apple talking non stop about the Apple II for for the next 10 fucking years... as if it mattered. Thankfully, successful companies are talking about the next 10 years, not the last so we don't usually have to read this text based historical tour of obviousness.

Pseudonymous · 05-16-2017, 12:50 AM

Quote:

Originally Posted by Paul Markham

How much do they spend now on a B/G scene and what do you think would make it higher quality?

I don't know to be honest, i predict some of the things i already mentioned. They get discounted content due to the producers already having it, they have content in the bank, perhaps a combo of that and outright new scenes, i haven't actually analyzed their content in full so i have no idea if its all very recently shot. However if they do, i imagine a pretty small budget, 2500? No idea to be honest. It'd be pointless to guess.

Why do I think you can create content for a better cost.

Like i said, there are people who value security over a higher pay per shoot. So you get them at a lower cost, much lower cost. This leaves room a higher quality scene

You shoot in an area that is cheaper to shoot in, this leaves room for a higher quality scene.

You potentially hire somebody outside of adult due to people outside having more technical knowledge and the fact theyll work for cheap to gain experience in the adult industry. They can be coached by somebody in adult, this is all out of the box thinking that adult companies lack

You don't work far away from models to avoid flights, this allows you more money for clothing, styling, etc

You pay normal hair/makeup rates instead of adult (adult is 500-1000 for a hair makeup girl sometimes), instead, you pay 100 bucks because just about every pretty girl without a degree has attended some beauty school and can achieve the look adult needs. Put her on salary to make it worth their while. 100/day might not seem good but the security of having a full time job and a flexible/enjoyable one, one where they get to work with gorgeous models in order to build their portfolio.

You find assistants who want exposure to the industry, or want to train how to be a producer, you'd be surprised but theres people out there who will do this type of thing for 10 an hour or unpaid internship.

When you have the ability to manage operations properly and budget accordingly, you are able to spend more money where it actually affects the content quality. And if you think you need to pay more for a producer, this is how you do it. All you need to do is stay within a budget, you can hire a better producer while staying within a budget

If you think all production teams in adult leave no room for cost reduction, this is where you are mistaken. You can produce better scenes with a producer at the same rate using cost reducing techniques, nevermind the fact with thorough research, you can find producers for a cheaper rate. Sadly adult companies don't look outside of their circles in order to find employees. They all just hire each others low to mid level employees. People the last company didn't value enough to keep around

Pseudonymous · 05-16-2017, 12:54 AM

Quote:

Originally Posted by Paul Markham

Better porn has little to do with the equipment used.

Here's what I think makes porn better.

The best producers. That means paying them what others will.
A better location. This can be luxurious villas or sun-drenched beaches, etc.
First time models and the best models. They charge more.
For hardcore maximum two scenes a day, girls put in poor to bad performances if overworked.
Sound technician.
Lighting technician this would include someone using a "Pussy Light" as someone shoots the video.
Two cameramen.
Editing. Even down to removing the clicks of high heels on a hard floor. which detract from consumers pleasure unless needed in the scene.

The most important part is to get models to put something into the scene that raises the porn to a higher level. The best camera and best use of it capturing a cookie cutter performance are put to shame by two models going for it when captured on a mobile phone.

Youre correct for the most part, this is all what is required to get good porn. Theyre doing most of this, the only difference of why its not successful,is that they are not good at it. lol being good at what you do doesn't cost more. if you go into the world and you rank people by best to worst at whatever job position theyre in, the quality matches their pay, you'd be completely wrong. job experience, the company theyre working for, who they know, etc etc

you can find a better producer for cheaper. simple

Paul Markham · 05-16-2017, 12:55 AM

Quote:

Originally Posted by The Porn Nerd

Look at all the Old School brands like Playboy, Penthouse, Hustler, Oui.....(Is 'Oui' still around?). They are all struggling. And, as Paul Markham typifies with every one of his 'educational' posts, marketing and branding knowledge from the 20th Century and print media does not translate well to today's new realities.

Simply saying "shoot great, compelling, unique content" is not the key. There is a LOT of great content being shot today. No, it's how you SELL the content that is most important TODAY in 2017.

Of course you need something of quality to sell (or something amateur but unique). But it goes way, way beyond just having compelling content. Also, let's remember we need to re-adjust expectations in 2017. Hustler will never, ever dominate online porn, or even be a major player. Hustler can (and should) get its' online sales in par with other competitors in the market but they will never be "Hustler" again without some wild innovation. The best they can do is what other successful online brands are doing - and that's nothing compared to how well Hustler used to do back in the Paul Markham century.

I agree with you here. "Hustler can (and should) get its' online sales in par with other competitors in the market but they will never be "Hustler" again without some wild innovation." The problem is paying for it and not going broke. With porn converting so badly these days, ROI is King. As always.

Of course, the great content has to be marketed well. The problem is getting the great content first so when people see it, they like it enough to buy it. Which is why even with the greatest marketing, Porn Nerd won't sell well.

Pseudonymous · 05-16-2017, 01:10 AM

Quote:

Originally Posted by Paul Markham

I agree with you here. "Hustler can (and should) get its' online sales in par with other competitors in the market but they will never be "Hustler" again without some wild innovation." The problem is paying for it and not going broke. With porn converting so badly these days, ROI is King. As always.

Of course, the great content has to be marketed well. The problem is getting the great content first so when people see it, they like it enough to buy it. Which is why even with the greatest marketing, Porn Nerd won't sell well.

I still dont know what people mean when they say things are bad or porn doesn't convert. This is what happened, internet was new, sales were flowing, everything was so over the top good that people were retiring after a year in some cases. Things dropped some, tubes were introduced. People then saw they cannot spend the same amount, some simply saw the decline but people stopped spending or spent very little. This caused the industry to drop at a significant rate, however if you continued to spend the same amount, people would have still profited a ton but thye sent their businesses in a downward spiral even more. This is the problem with porn companies today, they are all afraid of producing at a higher cost because porn doens't sell like it did 10 years ago, but to say it doesn't still sell very well when you do it right, is crazy. If all youre saying is that porn when produced half assed doesn't sell, well thats pretty obvious. Thats the world we live in, make something shitty, you wont see success. Sadly every porn company is compiled of people with absurd expectations due to what they were making 10-15 years ago who wish they were still making a million off any project they launched and are completely unhappy with the 500k, etc - then you have the other percent who aren't aware there is still 500k/year to be made off a single project.

^^^ sums up the entire industry

Pseudonymous · 05-16-2017, 01:18 AM

Good porn still sells. The issue is that most people can't really tell the difference between good and poor, these companies wouldn't be producing this content if they didn't think it was good, in their opinion theyre producing good porn and its just not selling that well. This is where the idea comes from that porn doesnt sell, not everybody has the eye for whats good. Sadly this industry is compiled of people who are either unaware, don't care enough because they already made their bank and people not educated enough to capitalize. Alot of companies are still handcuffed due to the lack of skill in the production department. Adult's best producers (minus maybe one or two people) couldn't even get an assisting job in any mainstream project. They simply have no idea how to shoot. Most producers dont have the ability to judge talent, most don't know when a model looks their best (because they alway think they look amazing), they dont understand the market, they do not know how to adapt their style, they do not care enough to continue improving (lack of drive), etc etc

The people still doing it right are making a ton, while other people sit here and talk about how bad things are.

Industries mature, this is whats occurring. The talented people and more corporate companies who know how to manage their budget and not afraid to spend are rising to the top and the small to medium sized businesses are fading away. This industry still makes money, but it will remain in the top percent. Is it hard to reach the top percent, no. will be be eventually? yes. but right now, with the level of production people offer, theres ample opportunity to come in and produce a better scene. Right now, the current trend is "erotica", these producers spend so much time focusing on the quality of their lighting and composition and the technical side that they've completely lost sight on making the scene actually interesting. So far there has been 0 balance of quality and substance. And until the production teams follow the company in regards to how they operate and manage finances, there will be room to improve. Production teams are still adult, while the companies have turned corporate/mainstream (in a sense). These production teams are still way behind the times

Paul Markham · 05-16-2017, 03:33 AM

Quote:

Originally Posted by The Porn Nerd

Look at all the Old School brands like Playboy, Penthouse, Hustler, Oui.....(Is 'Oui' still around?). They are all struggling. And, as Paul Markham typifies with every one of his 'educational' posts, marketing and branding knowledge from the 20th Century and print media does not translate well to today's new realities.

Simply saying "shoot great, compelling, unique content" is not the key. There is a LOT of great content being shot today. No, it's how you SELL the content that is most important TODAY in 2017.

Of course you need something of quality to sell (or something amateur but unique). But it goes way, way beyond just having compelling content. Also, let's remember we need to re-adjust expectations in 2017. Hustler will never, ever dominate online porn, or even be a major player. Hustler can (and should) get its' online sales in par with other competitors in the market but they will never be "Hustler" again without some wild innovation. The best they can do is what other successful online brands are doing - and that's nothing compared to how well Hustler used to do back in the Paul Markham century.

Maybe you can suggest ways that brands can improve their marketing and selling in these times. What advice would you offer the OP to answer her question?

Business What would it take for you to promote HUSTLER again?

Pseudonymous · 05-16-2017, 03:38 AM

Quote:

Originally Posted by The Porn Nerd

Simply saying "shoot great, compelling, unique content" is not the key. There is a LOT of great content being shot today. No, it's how you SELL the content that is most important TODAY in 2017.

Entirely disagree, but then again, there the problem. People cannot differentiate between the types. There is poor content that doesn't make anything, then there is average/good content that is hit or miss, depending on the traffic/resources they have and whether they succeeded by hitting a target market that was more easily available. Then there is good content, thats the people who are succeeding. All sites with good content are making a TON. And there isn't alot of companies achieving this. Is it hard to achieve? Not at all, it simply requires knowing the difference. Technically its very easy to make the changes

I can count on one hand the amount of companies actually putting the time and effort into production. And not just buying whatever mid level content their producer supplies them with. And most of the sites belong to Blacked. LOL

Paul Markham · 05-16-2017, 03:42 AM

Quote:

Originally Posted by Pseudonymous

I still dont know what people mean when they say things are bad or porn doesn't convert. This is what happened, internet was new, sales were flowing, everything was so over the top good that people were retiring after a year in some cases. Things dropped some, tubes were introduced. People then saw they cannot spend the same amount, some simply saw the decline but people stopped spending or spent very little. This caused the industry to drop at a significant rate, however if you continued to spend the same amount, people would have still profited a ton but thye sent their businesses in a downward spiral even more. This is the problem with porn companies today, they are all afraid of producing at a higher cost because porn doens't sell like it did 10 years ago, but to say it doesn't still sell very well when you do it right, is crazy. If all youre saying is that porn when produced half assed doesn't sell, well thats pretty obvious. Thats the world we live in, make something shitty, you wont see success. Sadly every porn company is compiled of people with absurd expectations due to what they were making 10-15 years ago who wish they were still making a million off any project they launched and are completely unhappy with the 500k, etc - then you have the other percent who aren't aware there is still 500k/year to be made off a single project.

^^^ sums up the entire industry

Steam engines still sell. Just not well enough for Ford to invest a lot of money trying to make Steam Engine cars.

You're a bit out on the 10-15 years ago. Porn made great money 50-8 years ago. when making $500,000 was achievable for most who could get into the business properly.

Today the investment and skill needed to make $500k profit are beyond most.

Paul Markham · 05-16-2017, 03:51 AM

Quote:

Originally Posted by Pseudonymous

Good porn still sells. The issue is that most people can't really tell the difference between good and poor, these companies wouldn't be producing this content if they didn't think it was good, in their opinion theyre producing good porn and its just not selling that well. This is where the idea comes from that porn doesnt sell, not everybody has the eye for whats good. Sadly this industry is compiled of people who are either unaware, don't care enough because they already made their bank and people not educated enough to capitalize. Alot of companies are still handcuffed due to the lack of skill in the production department. Adult's best producers (minus maybe one or two people) couldn't even get an assisting job in any mainstream project. They simply have no idea how to shoot. Most producers dont have the ability to judge talent, most don't know when a model looks their best (because they alway think they look amazing), they dont understand the market, they do not know how to adapt their style, they do not care enough to continue improving (lack of drive), etc etc

Sadly too many people putting up sites were good webmasters and knew little about porn consumers. Their primary motive when buying was the price.

The essential element of porn is that the viewer believes it's real.

Pseudonymous · 05-16-2017, 03:53 AM

Quote:

Originally Posted by Paul Markham

Steam engines still sell. Just not well enough for Ford to invest a lot of money trying to make Steam Engine cars.

You're a bit out on the 10-15 years ago. Porn made great money 50-8 years ago. when making $500,000 was achievable for most who could get into the business properly.

Today the investment and skill needed to make $500k profit are beyond most.

I was just throwing out a random timeframe, didn't give it much thought, yes it was approx 5-8~

Why is the skill and investment beyond these people though, there are tons of people who made serious money in this business, yet only a few have enough to invest 100k to make 500k+? because thats what it costs to launch a top product these days. Roughly.Thats not a massive amount when considering most people outside adult spend that much to start their businesses and most are in the red for ages and it takes a long time to see profit like that, if ever. However in adult, if you create a good content site with 100k, you are near guaranteed to make a substantial profit. Ive still yet to see a site with top end production fail. And ive been in this business for a LONG time. People have no idea how easy things are in adult. Great production includes "good lighting, relevant top models, north american models, somebody working on it with experience in marketing and a somewhat proven track record, professional equipment, shot in a style that fits the standard, etc"

Paul Markham · 05-16-2017, 03:55 AM

Quote:

Originally Posted by Pseudonymous

Entirely disagree, but then again, there the problem. People cannot differentiate between the types. There is poor content that doesn't make anything, then there is average/good content that is hit or miss, depending on the traffic/resources they have and whether they succeeded by hitting a target market that was more easily available. Then there is good content, thats the people who are succeeding. All sites with good content are making a TON. And there isn't alot of companies achieving this. Is it hard to achieve? Not at all, it simply requires knowing the difference. Technically its very easy to make the changes

I can count on one hand the amount of companies actually putting the time and effort into production. And not just buying whatever mid level content their producer supplies them with. And most of the sites belong to Blacked. LOL

I've read similar posts to what Porn Nerd says for 16 years now. It mostly boils down to the sponsor giving the affiliates more help and money. Which led to the saturation of free porn, small production budgets and the decline of sales. It would be interesting if he came up with any ideas on anyone improving selling and marketing.

The Porn Nerd · 05-16-2017, 08:09 AM

Quote:

Originally Posted by Pseudonymous

Entirely disagree, but then again, there the problem. People cannot differentiate between the types. There is poor content that doesn't make anything, then there is average/good content that is hit or miss, depending on the traffic/resources they have and whether they succeeded by hitting a target market that was more easily available. Then there is good content, thats the people who are succeeding. All sites with good content are making a TON. And there isn't alot of companies achieving this. Is it hard to achieve? Not at all, it simply requires knowing the difference. Technically its very easy to make the changes

I can count on one hand the amount of companies actually putting the time and effort into production. And not just buying whatever mid level content their producer supplies them with. And most of the sites belong to Blacked. LOL

Well first we have to say that "good content" is subjective. I see amateur girls all the time with shitty lighting and horrible sets and makeup. Yet it still sells and I find it compelling. Then I see "good content" (like Blacked, or Met-Art, or Babes, etc) and I find it boring as hell. All white backgrounds, slow-motion, soft lighting, etc. So "good content" is 100% SUBJECTIVE.

Having said all that, I stand behind the comment that selling is the #1 most important thing, even beyond "good content".

Also, let's not forget that those companies still producing content may be doing so to spend money, with no other 'reason' (if you catch my drift) so you cannot compare them to smaller companies who are actually trying to survive on joins and rebills.

Quote:

Originally Posted by Paul Markham

Maybe you can suggest ways that brands can improve their marketing and selling in these times. What advice would you offer the OP to answer her question?

Business What would it take for you to promote HUSTLER again?

Hustler should go all in with social media. Sponsor some Industry shows. Come up with some unique promotions. It would take an effort but it can be done.

Pseudonymous · 05-16-2017, 08:32 AM

Quote:

Originally Posted by The Porn Nerd

Well first we have to say that "good content" is subjective. I see amateur girls all the time with shitty lighting and horrible sets and makeup. Yet it still sells and I find it compelling. Then I see "good content" (like Blacked, or Met-Art, or Babes, etc) and I find it boring as hell. All white backgrounds, slow-motion, soft lighting, etc. So "good content" is 100% SUBJECTIVE.

Having said all that, I stand behind the comment that selling is the #1 most important thing, even beyond "good content".

Also, let's not forget that those companies still producing content may be doing so to spend money, with no other 'reason' (if you catch my drift) so you cannot compare them to smaller companies who are actually trying to survive on joins and rebills.

Hustler should go all in with social media. Sponsor some Industry shows. Come up with some unique promotions. It would take an effort but it can be done.

Its subjective to you (or an individual). In the world of business, there is a right and wrong. Nobody is out there guessing what will hit or miss. Experience, an eye, research, results/stats, these things are used in determining what is the most desirable type of content and what people want. They are targeting the largest market.

You see white as boring and dull, they just shoot that way and dont know why other than they're trying to shoot it all romantic and "high end". Well there's several reasons... Guess what is most important, video quality (clarity), The less light your camera needs to produce, the higher quality your content will be. White walls allow for light to reflect and bounce, resulting in needing less artificial light and a lower ISO setting on your camera. End result, you get less noise and a clearer image. Clarity is highly important. Its why 1080 is so important today. If you think these companies create a higher quality production due to their equipment, its not, its due to lighting and their white walled homes. Carpet, accessories like book cases, etc reflect different shadows/light resulting in a poorer quality scene. Natural light and white walls allow a model to look her best due to the fact its softer on her skin, that results in a model looking better than the competition. So while you see boring, theyre also covering 9/10 of the other things which make them BETTER (which isn't subjective), also it brings me to the point that you can copy that and make them good, they are just so caught up in the technical aspect. Sadly nobody is offering both technical and creative. But if you are going to suggest that these sites simply are not better, you would be wrong. You should be able to put your personal taste aside. Better = pleases the larger amount of people = more $$$. Unless you have a different definition

As far as your other coments, sponsoring industry shows brings very little results. Hustler has made a presence at every show for AGES, they have all the connections needed and no longer have to brand themselves to execs and alike. Sponsoring the show is about ego or for new company to show they can and should be respected.

Simply saying social media is very vague. And while things like this will greatly help a company, its not the reason for an adult companies success or not, and marketing to a younger audience will never fly when you got outdated content. Adult is VERY limited in its marketing avenues, well for the traditional paysite concept. So they need to cater to the avenues that bring the most sales. As far as right now, tubes have the the majority of traffic, vast majority. You need to concentrate on pleasing those surfers before figuring out alternative marketing methods. They have not done that yet, due to low end production

SpicyM · 05-16-2017, 01:44 PM

Quote:

Originally Posted by Pseudonymous

You should be able to put your personal taste aside.

Wrong. Shooting generic porn without your own personal touch and preferences won't make you stand out. And I have seen people complain about those white backgrounds too.

RyuLion · 05-16-2017, 01:53 PM

Oh wow, lots to read on this page..

Pseudonymous · 05-16-2017, 02:00 PM

Quote:

Originally Posted by SpicyM

Wrong. Shooting generic porn without your own personal touch and preferences won't make you stand out. And I have seen people complain about those white backgrounds too.

You should incorporate your personal taste into porn (theres alot of ways to do this while still working within guidelines - this is what professionals do) - you should be able to do that with any genre/style, if you can only do it in the style you like, then you most likely going to be out of work (unless you happen to get lucky and your personal taste is the same as the masses - lansky? Brigham Field?). I said you should be able to separate it and know what is best and most desirable, thats all. I can just 10 girls accordingly to public, and it wouldn't be at all according to my own personal list. Knowing the difference is key.

And nobody is succeeding with porn that doesn't appeal to the masses just because theyre passionate about what they do or because they incorporate their own taste into it. It makes it better when it is. But if you aren't starting with something that is heavily desirable, it wont do anything

I never said white walls suited everybody, i explained why its preferred and theres much more to it than style. People goto those sites because of the clarity of video, attractiveness of models, etc - all of which are a result of the white walls. So regardless if you do or do not like it, theres enough people who like any of the other 9 reasons. It outweighs the people who think the setting is boring. Can debate this all you want but the industry isn't forcing this look on people. You would know this if you had the actual data/numbers

SpicyM · 05-16-2017, 02:50 PM

Quote:

Originally Posted by Pseudonymous

You should incorporate your personal taste into porn (theres alot of ways to do this while still working within guidelines - this is what professionals do) - you should be able to do that with any genre/style, if you can only do it in the style you like, then you most likely going to be out of work (unless you happen to get lucky and your personal taste is the same as the masses - lansky? Brigham Field?). I said you should be able to separate it and know what is best and most desirable, thats all. I can just 10 girls accordingly to public, and it wouldn't be at all according to my own personal list. Knowing the difference is key.

And nobody is succeeding with porn that doesn't appeal to the masses just because theyre passionate about what they do or because they incorporate their own taste into it. It makes it better when it is. But if you aren't starting with something that is heavily desirable, it wont do anything

I never said white walls suited everybody, i explained why its preferred and theres much more to it than style. People goto those sites because of the clarity of video, attractiveness of models, etc - all of which are a result of the white walls. So regardless if you do or do not like it, theres enough people who like any of the other 9 reasons. It outweighs the people who think the setting is boring. Can debate this all you want but the industry isn't forcing this look on people. You would know this if you had the actual data/numbers

Shooting for masses = losing your identity, the special factor of the scenes which makes you different. Yes, it could bring more money.. but it won't make you remembered.

...think about X art and the reason why they are remembered.. because they were the first to bring this concept, they are the ORIGINAL... others are just their copies.

I don't see any difference between nubiles, babes and passion-hd. Those sites have no personality, it is mass produced porn, copies of x art. The reason to join would be the beautiful girls and no, if a girl is ugly, light won't make her look beautiful. It will only make the image more appealing.

You make it sound like white walls and backgrounds are the formula to a beautiful scene. That's just completely wrong.

I don't care about masses. Masses = sheeps. They have no special taste. I only want to attract people, who like my work, not masses. Masses have a lot of choices, but if you are ORIGNAL, there is just you.. no other choice.

MetaformX · 05-16-2017, 10:17 PM

Screw white background, black backgrounds all the way

Paul Markham · 05-17-2017, 12:24 AM

Quote:

Originally Posted by The Porn Nerd

Well first we have to say that "good content" is subjective. I see amateur girls all the time with shitty lighting and horrible sets and makeup. Yet it still sells and I find it compelling. Then I see "good content" (like Blacked, or Met-Art, or Babes, etc) and I find it boring as hell. All white backgrounds, slow-motion, soft lighting, etc. So "good content" is 100% SUBJECTIVE.

You know nothing about porn.

The essential element is the connection between the performers and the viewers. It's the same as movies, the actors have to be doing it so well the viewer believes in it. This rule crosses every niche, genre, style and quality in porn. This is why a couple banging the life out of each other, with shitty lighting and horrible sets and makeup sells. And staged performances, HD, 3D, VR, hite backgrounds, slow-motion, soft lighting, etc. With models going through the motions fails to raise a hard on.

Quote:

Having said all that, I stand behind the comment that selling is the #1 most important thing, even beyond "good content".

No matter how much you "sell" the product at some point while the surfer is trying it out with the free samples, he won't buy.

Quote:

Hustler should go all in with social media. Sponsor some Industry shows. Come up with some unique promotions. It would take an effort but it can be done.

How does that improve conversions if when the surfer sees the samples, he isn't motivated to buy?

Paul Markham · 05-17-2017, 12:29 AM

Quote:

Originally Posted by SpicyM

Wrong. Shooting generic porn without your own personal touch and preferences won't make you stand out. And I have seen people complain about those white backgrounds too.

If the person creating the product has no interest in the product. The product is less for it.

White backgrounds lead to bounce light which produces a haze and reduces the definition of the image.

Paul Markham · 05-17-2017, 12:54 AM

Quote:

Originally Posted by SpicyM

Shooting for masses = losing your identity, the special factor of the scenes which makes you different. Yes, it could bring more money.. but it won't make you remembered.

...think about X art and the reason why they are remembered.. because they were the first to bring this concept, they are the ORIGINAL... others are just their copies.

I don't see any difference between nubiles, babes and passion-hd. Those sites have no personality, it is mass produced porn, copies of x art. The reason to join would be the beautiful girls and no, if a girl is ugly, light won't make her look beautiful. It will only make the image more appealing.

You make it sound like white walls and backgrounds are the formula to a beautiful scene. That's just completely wrong.

I don't care about masses. Masses = sheeps. They have no special taste. I only want to attract people, who like my work, not masses. Masses have a lot of choices, but if you are ORIGNAL, there is just you.. no other choice.

The market has changed in the last 10 years to the point that without great content sales are going to be poor. What is great content is obvious but for some reason a lot of people in porn deny the obvious.

Great cinema, tv or theatre performances are obvious, good writing, camera work but above all great acting so the viewer believes in the intensity of the scene. When it comes to porn we're in the most intense moments. So when we see models moan, groan, gyrate with no emotion it fails to build up the impulse to jerk off let alone buy more.

Good porn needs a setting to be believable and models more than pieces of meat gyrating with music over the top of live sounds, or models moaning and groaning on cue. Sadly with today's culture of producing porn for a price with a conveyor belt mentality. That isn't possible.

The great thing about the black background content Sinfulxxx.com that I've seen is, the models look like they're fucking for real. It would be far better if the great action were transformed to believable settings.

15 years ago and more, sites, magazines, DVDs could get away ith it. Today with tubes holding 99%, or close, of porn traffic content is king. Sites have got to produce content that makes the viewer want to see of that companies product. Then tomorrow surf Pornhub for another companies product to jerk off to.

SBJ · 05-17-2017, 01:18 AM

Quote:

Originally Posted by Holly Lez!

As you heard we are hard at work getting ready to launch a new HUSTLER. What would it take to get you to promote us again? Tools? Payout? Etc?

I realize this will leave me open to keyboard warriors but I can deal... bring it!

first, don't listen to people that are retired from this biz and only know one side of the biz.. it's not all about content quality or blah blah blah.. Dude get over yourself and go relax in your retirement home. Does your nurse know you are getting this worked up on the internet? lol

I'd promote you right now but I hate the $100 min. If it was $50 or even $70 I'd give it a shot since you offer $35 pps. I'm just so sick of these $100-$200+ min BS. I mean 10 yrs ago I would give it a shot cause porn still sold good but today it's hit or miss and I'm not going to promote a bunch of companies and have $70+ balances that I might or might not ever get paid for. just my

Pseudonymous · 05-17-2017, 01:51 AM

Quote:

Originally Posted by SpicyM

Shooting for masses = losing your identity, the special factor of the scenes which makes you different. Yes, it could bring more money.. but it won't make you remembered.

...think about X art and the reason why they are remembered.. because they were the first to bring this concept, they are the ORIGINAL... others are just their copies.

I don't see any difference between nubiles, babes and passion-hd. Those sites have no personality, it is mass produced porn, copies of x art. The reason to join would be the beautiful girls and no, if a girl is ugly, light won't make her look beautiful. It will only make the image more appealing.

You make it sound like white walls and backgrounds are the formula to a beautiful scene. That's just completely wrong.

I don't care about masses. Masses = sheeps. They have no special taste. I only want to attract people, who like my work, not masses. Masses have a lot of choices, but if you are ORIGNAL, there is just you.. no other choice.

Well agree to disagree. And the only reason X-art is remembered, is due to the fact they were the first to shoot this way. No other reason. Perhaps you confuse being first/original with shooting the style you jerk off to.

Paul Markham · 05-17-2017, 04:00 AM

Quote:

Originally Posted by SBJ

first, don't listen to people that are retired from this biz and only know one side of the biz.. it's not all about content quality or blah blah blah.. Dude get over yourself and go relax in your retirement home. Does your nurse know you are getting this worked up on the internet? lol

I'd promote you right now but I hate the $100 min. If it was $50 or even $70 I'd give it a shot since you offer $35 pps. I'm just so sick of these $100-$200+ min BS. I mean 10 yrs ago I would give it a shot cause porn still sold good but today it's hit or miss and I'm not going to promote a bunch of companies and have $70+ balances that I might or might not ever get paid for. just my

The problem with people who are worried about a $100 minimum is, they're losers who can't convert or rebill 6.6 sign-ups a month. I don't see people like you forging a new future for anyone. Worried that in a few months promoting you might have only converted 5 surfers. Labels you.

Paul Markham · 05-17-2017, 04:18 AM

SpicyM has a good point.

"I don't see any difference between nubiles, babes and passion-hd."

You can add another 20 or more sites to that list, they're all much od a clone of someone else. He's wrong in "The reason to join would be the beautiful girls" if that were the case they would convert a lot better, however, they all have beautiful girls so the benefit of beauty is lost.

The problem is none stand out with a reason to buy, there's very little to market than "We have another HD scene of an attractive girl doing porn." Just like the scene, we added yesterday, and the day before and the day before and as we have been adding for the last 12 months. Other than putting up a link, sample, blog text, Tweet, etc. What is there to market that will affect a surfer?

How about creating content solely for marketing? This isn't as hard as it sounds and a tool that can be given to affiliates or used by an in-house promotional team.

Surfers who buy need reasons to buy and nothing is better than giving them an insight into the models and the way porn's created.

Cameras going behind the scene shooting models at play, relaxing, getting ready for a shoot, talking about the upcoming shoot and most importantly shooting them after the shoot all frazzled and well fucked but happy. Shoot it softcore and it goes on YT, shoot a bit naughtier and it goes on a site or sites dedicated to what goes on BTS. Affiliates can use it on blogs, link to it from Twitter, models can promote themselves as well, or someone claiming to be them. That's a matter to be covered in Model Releases.

No longer are girls pieces of pretty meat, they're people who have feelings, personalities and good looks. The surfer has more to attract him to the product, seeing her naked and fucking.

This assumes you're not using models who don't speak a word of English and production people with the personality of as loaf of bread. And affiliates like SBJ who clearly want to do no more than including a banner on their site. Please don't claim you can't make more sign ups a month if you actually put your mind to it. I'm sitting in my garden this afternoon getting a sun tan because I knew how to market my content.

SBJ · 05-17-2017, 04:23 AM

Quote:

Originally Posted by Paul Markham

The problem with people who are worried about a $100 minimum is, they're losers who can't convert or rebill 6.6 sign-ups a month. I don't see people like you forging a new future for anyone. Worried that in a few months promoting you might have only converted 5 surfers. Labels you.

Quote:

And affiliates like *SBJ* who clearly want to do no more than including a banner on their site. Please don't claim you can't make more sign ups a month if you actually put your mind to it. I'm sitting in my garden this afternoon getting a sun tan because I knew how to market my content.

I make my own gif galleries that convert better than banners, fhgs, and vhgs.

I've promoted websites for 16+ years. Have you ever in your life promoted anything?? No cause you were only a photographer. Webcam company CB has a $50 min and I make hundreds every 2 week period.

This is 2017 and most of the vids from pornsites are all over tube sites so pornsites convert at a much lesser ratio these days yet programs continue to raise the min payouts. All I'm saying is if a webcam company can pay out at $50, why can't more companies do it? Cause they want to hold on to affiliates money longer.

Now run along and take your morning meds at the nursing home old man.

05-15-2017, 02:52 AM	#61
Paul Markham Too old to care Industry Role: Join Date: Jun 2001 Location: On the sofa, watching TV or doing my jigsaws. Posts: 52,943	Let's try some maths. What do they now spend on content? How much extra do they need to spend on content? How many extra sign-ups are needed to warrant the extra spend given the amount of their turnover is allocated to content? If the average now is $3,000 for a BG scene and they need to increase that by an extra $1,000. And the amount allocated to content is 10%. The need 333.3 extra sign ups from one scene, 666.6 from two scenes, 999.9 from three scenes. To establish a brand what would be enough new better content? Maybe 100 scenes. Now do the maths. They might be spending more or less, might need to increase it by more or less and might be spending more or less on content. Play with the numbers, but the theory is right. __________________ Blowout deal. 880 videos, 2,400 image sets, plus many RAW videos. $500. PM me for a deal. Skype Paulmarkham70

05-15-2017, 05:23 AM	#66
TrafficRush See My SIG! Industry Role: Join Date: Dec 2003 Location: Sunny Paradise Posts: 2,099	If you get me a new Civic TypeR or GTR i'll send you traffic daily for the next 5 years ;) "Joking" __________________ INTRALINK DSP \| SIGNUP TO MAKE BANK NOW Skype: Traffic-RushHour \| ICQ: 467617514

05-15-2017, 09:37 AM	#70
Holly Lez! She's back Industry Role: Join Date: Oct 2003 Posts: 3,480	Thanks again guys! __________________ [email protected] Skype: hollyruprecht

05-16-2017, 01:18 AM	#79
Pseudonymous Photographer/Owner Industry Role: Join Date: Apr 2006 Location: Vancouver, Canada Posts: 2,661	Good porn still sells. The issue is that most people can't really tell the difference between good and poor, these companies wouldn't be producing this content if they didn't think it was good, in their opinion theyre producing good porn and its just not selling that well. This is where the idea comes from that porn doesnt sell, not everybody has the eye for whats good. Sadly this industry is compiled of people who are either unaware, don't care enough because they already made their bank and people not educated enough to capitalize. Alot of companies are still handcuffed due to the lack of skill in the production department. Adult's best producers (minus maybe one or two people) couldn't even get an assisting job in any mainstream project. They simply have no idea how to shoot. Most producers dont have the ability to judge talent, most don't know when a model looks their best (because they alway think they look amazing), they dont understand the market, they do not know how to adapt their style, they do not care enough to continue improving (lack of drive), etc etc The people still doing it right are making a ton, while other people sit here and talk about how bad things are. Industries mature, this is whats occurring. The talented people and more corporate companies who know how to manage their budget and not afraid to spend are rising to the top and the small to medium sized businesses are fading away. This industry still makes money, but it will remain in the top percent. Is it hard to reach the top percent, no. will be be eventually? yes. but right now, with the level of production people offer, theres ample opportunity to come in and produce a better scene. Right now, the current trend is "erotica", these producers spend so much time focusing on the quality of their lighting and composition and the technical side that they've completely lost sight on making the scene actually interesting. So far there has been 0 balance of quality and substance. And until the production teams follow the company in regards to how they operate and manage finances, there will be room to improve. Production teams are still adult, while the companies have turned corporate/mainstream (in a sense). These production teams are still way behind the times __________________ Previous owner of SoloRevenue Previous product manager @ Modelcentro.com/MCProfits.com, IsMyGirl.com, SMRevenue.com

05-16-2017, 01:53 PM	#89
RyuLion ClubDomCash.com Industry Role: Join Date: Mar 2003 Location: San Diego Posts: 32,223	Oh wow, lots to read on this page.. __________________ Adult Biz Consultant A tech head since 1995

05-14-2017, 09:20 AM	#57
Barry-xlovecam It's 42 Industry Role: Join Date: Jun 2010 Location: Global Posts: 18,083	Not every question deserves an answer Paul. Furthermore, I am not not presumptuous enough to tell someone tactically how to run their business. Why isn't IBM a leading brand today -- their "content" is updated? Brand is not a business name or a logo.

05-15-2017, 03:10 AM	#62
Brent 3dSexCash Octopus Anime Industry Role: Join Date: Sep 2007 Location: Chicago Posts: 1,064	Hustler adult is purely used for branding. I doubt Larry cares much about it given how well his other businesses are doing (namely casinos).

05-15-2017, 07:05 AM	#69
AndyA So Fucking Banned Join Date: Apr 2001 Location: Tampa, Fl. Posts: 1,670	Hustler is a great name and an honest company so I would say a BIG promotion for the introduction of the new Hustler $50 per signup on all signups including trials then take them back to 60% / 40% and adding VR is a good idea;-)

05-15-2017, 10:43 AM	#72
TheSquealer BANNED Industry Role: Join Date: Oct 2004 Location: In Your Head Posts: 25,146	And by the way, who gives a shit how long someone has been around? KB was around for a long time too. His brother, Darren the "consultant" was around for a long time. Tons of has beens were around for a long time. I'm sure every officer on the Titanic was around for a long time and had a very nice note regarding that inscribed on their head stones... being around for a long time and still being lost as to what to do next, is not so great for a career or as an example of great judgement.

05-16-2017, 10:17 PM	#92
MetaformX Confirmed User Join Date: Mar 2002 Posts: 6,704	Screw white background, black backgrounds all the way __________________

05-17-2017, 04:18 AM	#99
Paul Markham Too old to care Industry Role: Join Date: Jun 2001 Location: On the sofa, watching TV or doing my jigsaws. Posts: 52,943	SpicyM has a good point. "I don't see any difference between nubiles, babes and passion-hd." You can add another 20 or more sites to that list, they're all much od a clone of someone else. He's wrong in "The reason to join would be the beautiful girls" if that were the case they would convert a lot better, however, they all have beautiful girls so the benefit of beauty is lost. The problem is none stand out with a reason to buy, there's very little to market than "We have another HD scene of an attractive girl doing porn." Just like the scene, we added yesterday, and the day before and the day before and as we have been adding for the last 12 months. Other than putting up a link, sample, blog text, Tweet, etc. What is there to market that will affect a surfer? How about creating content solely for marketing? This isn't as hard as it sounds and a tool that can be given to affiliates or used by an in-house promotional team. Surfers who buy need reasons to buy and nothing is better than giving them an insight into the models and the way porn's created. Cameras going behind the scene shooting models at play, relaxing, getting ready for a shoot, talking about the upcoming shoot and most importantly shooting them after the shoot all frazzled and well fucked but happy. Shoot it softcore and it goes on YT, shoot a bit naughtier and it goes on a site or sites dedicated to what goes on BTS. Affiliates can use it on blogs, link to it from Twitter, models can promote themselves as well, or someone claiming to be them. That's a matter to be covered in Model Releases. No longer are girls pieces of pretty meat, they're people who have feelings, personalities and good looks. The surfer has more to attract him to the product, seeing her naked and fucking. This assumes you're not using models who don't speak a word of English and production people with the personality of as loaf of bread. And affiliates like SBJ who clearly want to do no more than including a banner on their site. Please don't claim you can't make more sign ups a month if you actually put your mind to it. I'm sitting in my garden this afternoon getting a sun tan because I knew how to market my content. __________________ Blowout deal. 880 videos, 2,400 image sets, plus many RAW videos. $500. PM me for a deal. Skype Paulmarkham70